The company
Supersonic is a Brazilian agency focused on CRO (Conversion Optimization). Since 2013, the company has been providing services focused on increasing its customers’ ability to generate more contacts and sales through its website.
As such, they work with optimization in a variety of areas, from website and page design to processes to increase customer retention. Working in this area for 6 years, they are an international benchmark for conversion.
Knowing that a secure, high-performing site is among the factors that most impact user experience on the site, Supersonic partnered with Rock Stage to address some issues they were having and to adhere to best practices for a good site.
Challenges
The first point to note among the issues Supersonic faced were performance issues, which negatively impacted the site’s conversion rate. In addition, the old hosting provided no monitoring against attacks.
Problems like this can’t happen in companies looking for conversions, just because they generate bad impressions for their users, and have great potential to disrupt Google ranking.
Below you can see the site score in Page Speed Insights, a Google site audit tool:
Results
Supersonic now has a fast-paced website that performs in line with already-good conversion best practices, further boosting the company’s bottom line.
Below you can see the new site performance after being hosted on Rock Stage:
Testimonial
“Migrating to Rock Stage was critical to ensuring the security of our site and giving us the performance we needed. Now we can boost our conversions even more! ”
Rafael Damasceno, Founder
